Bronzing without the burn

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In Florida, there's no shortage of sun exposure, but too much can potentially lead to melanoma.
As spring break rolls into summer, the Richard David Kann Foundation is taking proactive steps to encourage students to promote sun safety and skin awareness.

President and Founder of the RDK Melanoma Foundation, Debbie Kann Schwarzberg, joined CBS12 in the newsroom to elaborate on the foundation's initiatives.

The foundation is named after Richard David Kann, whose battle with melanoma inspired its inception and aims “to educate children throughout the country and give them the skills necessary to make healthy sun safety choices throughout their lives," according to the foundation's website.

The RDK Melanoma Foundation is putting on the Kinney Art Contest to engage students and spread awareness about melanoma through artistic expression, Schwarzberg said.

For elementary students, the contest involved designing a T-shirt, poster, or collage "conveying the importance of prevention and early detection." Middle and high school students are challenged to create a song, video for social media, vignette, or game.

Teachers and students can enter to win thousands of dollars in prizes.

Raising awareness among youth is crucial because habits formed in adolescence often carry into adulthood, Schwarzberg said. Educating students about sun safety early on can help prevent melanoma and other skin conditions in the future.

The foundation provides a morbid reminder that one in five Americans will develop skin cancer by the age of 70 and that two or more people die of skin cancer in the U.S. every hour.

Through initiatives like the Kinney Art Contest, the foundation hopes to curb those numbers.
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